SETH Lab · real case
How this site was launched with AI
SETH Lab starts from a real case: a micro-business launched in a few weeks alongside a day job, with AI as a copilot. Legal framing, a four-language site, a domain, email, visual identity, outreach: each step was sped up by AI tools. Every decision — the name, the prices, the tone, what ships and what waits — was made by hand. The workshops reuse that method.
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In numbers
September–October 2026. A real launch, evenings and weekends, beside a day job. Here is the order of magnitude.
6 wks
to create it all
Brand, legal framing, four-language site, email, offers, first outreach. Versus 4 to 6 months agency-style for a comparable scope.
Me
decision-maker
Not a team of 5 or 6 (identity, code, SEO / copy, admin, acquisition). One decision-maker — models as copilots.
×8
faster on the calendar
Six weeks instead of about half a year. AI compresses time; it does not sign, send or promise in your place.
These figures are orders of magnitude, not a sales claim. The gain comes from briefing, checking and human decisions — not a magic button.
From the first brief to the first send
Timeline · 1–2 / 10
1 September 2026
The spark
A wish for independence, three crafts, no name yet. A model frames the risks — contract, status, constraints. Decisions stay Cédric’s.
1–5 September 2026
Name and meaning
SETH: See, Enhance & Transform Humans. The model suggests variants. The line that sticks is Cédric’s: reveal the human, never replace them. So is seth.vision — it was not on the list the model proposed.
From the first brief to the first send
Timeline · 3–4 / 10
1–3 September 2026
Legal groundwork
Contract reviewed, exclusivity clause spotted, ACRE checked against the 2026 reform. Consulting put on hold. The model speeds the reading; the final call is human.
5 September 2026
An address of one’s own
Domain on Cloudflare, mail on Zoho (hello@seth.vision). One rule: verify before sending — SPF, DKIM, never the employer’s inbox.
From the first brief to the first send
Timeline · 5–6 / 10
5–14 September 2026
From prototype to code
Palette and mock-ups sketched with a model, then a precise brief for a coding assistant. The site ships in Next.js, four languages, versioned and deployed step by step on Vercel.
10–14 September 2026
The right words
Copy rewritten French-first. SEO and GEO worked through. No promise that cannot be kept — no miracle tax credit, no Consulting while the framework forbids it.
From the first brief to the first send
Timeline · 7–8 / 10
14–15 September 2026
Registration
The French one-stop shop, screen by screen, with help from a model. The micro-enterprise starts on 15 September 2026.
29 September – 11 October 2026
Offers, Pink October, outreach
A clear photo range (including SNAP, born from a field intuition). A seasonal identity. Hundreds of Vendée associations found with AI, contacted one by one by a human.
From the first brief to the first send
Timeline · 9–10 / 10
12 October 2026
Telling the method
A dedicated Lab page, screen-by-screen timeline, launch figures, SEO / mobile-first priorities. We document the journey for the workshops — and we keep feeding it with every major advance made with AI.
Living timeline
12 October 2026
The LinkedIn article
Article published: “I launched my micro-business in six weeks, with AI as a copilot.” Links to the method page and seth.vision. The timeline keeps growing.
Published
What we prioritised on the site
Before the polish, a short list of technical and editorial choices. The same reflexes we practise in the workshop.
Visibility
SEO and GEO from day one
Use
Mobile first, for real
Languages
Four languages from day one
Access
Accessibility non-negotiable
Sobriety
Light and verifiable
Line
Humans keep the wheel
The LinkedIn article
J'ai lancé ma micro-entreprise en six semaines, avec l'IA en copilote
Read the article
Comments will show up here once the article is live and replies start coming in.
What you take away
We work on your real tasks, not demos. Briefing, checking, guardrails, hand on what commits you. You leave with reflexes and a clear sense of what AI does well — and what it will not do in your place.